Le Carton Studio — Paris & Nantes, France

“Refreshing an existing brand identity is often simpler, as clients typically have a clear vision of their needs and desired direction. In contrast, creating a brand identity from scratch demands extensive research and in-depth discussions with the client. The process involves significant experimentation and questioning, which we find intellectually stimulating, though undeniably more challenging. While both approaches have their complexities, the depth of exploration required when building a brand from the ground up presents a unique set of challenges.”

Le Carton Studio is a French creative collective formed by three graphic designer friends with complementary skills. With a combined experience of ten years as freelancers and in various communication agencies across France, they united to offer clients a comprehensive range of expertise under one roof. Their diverse inspirations and collaborative approach enable them to offer wide varieties of services, from the realm of branding design, which includes strategy, identities and guidelines; to graphic design in illustrations, for catalogues, posters, flyers and print materials; to multimedia design including motion graphics, 3D and web. Together, they provide tailored design solutions to meet the needs of businesses.