“To me, technology is just another tool—no different, in essence, from a pencil or paintbrush. Today, anyone can learn to use digital tools through tutorials and online courses. But technical skill alone isn’t enough. Without a strong voice, a need to communicate, and a distinctive style, the work risks becoming hollow. Ultimately, it’s the creative mind that elevates the tool. If we overvalue technique, we risk reducing visionaries to technicians lost in a sea of sameness.”
Leonardo Betti, known professionally as Leonardoworx or simply LWX, is a digital artist based in Florence, Italy, renowned for his abstract 3D and typographic artworks. With a strong presence in global advertising campaigns and editorial design, Leonardo has been commissioned for both solo and group exhibitions in prestigious galleries across the world. His impressive portfolio includes collaborations with high-profile clients such as Adobe, Microsoft, Wired, and Billboard Magazine, alongside numerous other distinguished organisations.