Leonor Gaspar — Lisbon, Portugal

“In a world where unattractive QR codes can win you over with their simplicity and practical value, here we have the opportunity to reclaim the ground by exploring the uniqueness of personalised physical format. While QR codes look pretty much all the same, there’s an endless sense with the physical format, and the opportunity to make a great first impression. When well explored, it can convey the essence and values of a brand in a matter of seconds.”

Leonor Gaspar is a Lisbon-based freelance designer with eight years of experience in graphic design with a main focus on branding and editorial. As an artist she loves to be inspired by urban and pop culture. Having worked on a large number of projects in a wide range of disciplines, Leonor believes that simplicity and honesty play a key role in building a strong and inspiring brand.