Lesli Ink — Toronto, Canada

What makes a good promotional design? “When you go way beyond the usual to genuinely surprise and delight. If people think what you’re creating is crazy and the effort put forth seems out of proportion to the return on investment, then you’re on the right track!”

Lesli Ink is a boutique creative agency specialising in branding, digital and content. A spokesperson said: “We unlock the reasons a brand is loved and then create beautiful experiences worth remembering.”