Studio Lina Forsgren — Stockholm, Sweden

What do you enjoy most about designing event and festival identities? “I really appreciate that it’s very fearless in a way, and it’s exciting to see how the identity takes place in the physical space to create an overall experience. If you work with a festival over several years or a recurrent event it’s also a fun challenge to develop the experience for each year or occasion.”

Lina Forsgren is an independent art director and graphic designer based in Stockholm and working in a cross-disciplinary way within the field of visual communication. With an explorative approach, her pursuit is “to create progressive and sustainable concepts and designs that challenge norms and widen perspectives”.