Lucas Depolo Machado — São Paulo, Brazil

"It is essential to experiment with printing processes ‒ and even create new ones, with different and unexpected materials. Try to use something cheap that nobody would ever think of. That can overcame any limitation and even inspire new ideas."

"I believe that a good promotional design is aligned with the brand, the client and the audience. For me, three aspects are very important when thinking about promotional design. First, design with your brain, and not with your eyes. The focus of the design should be in the process and the concept, not in the final result. Knowing which elements are part of the universe in which you’re designing is essential. Many things can be visually appealing, but only a few are conceptually strong."