“Designing edible identities is having more room for breaking rules and it’s easier to create different brand characteristics. With restaurants, sculpting concepts could arise from many aspects, such as personal stories, cultural habits or new visual approaches. As with fashion and retail brands, visual applications have to be competitive and creative, embracing new printing and production technologies to excite customers and better represent the brand. And they should always be understandable at first sight.”
M—N Associates is a branding and creative-design studio, started by M. Lan and N. Duy. “Through meaningful brand strategy, we’re here to help clients shape their next cool and powerful moves,” they say.