Magnane (Benoit Challand & JF Passot) — Lyon, France

“The democratisation of technology has undoubtedly made visual creation more accessible, empowering more people to experiment creatively. Yet, for projects like those we undertake at Magnane for clients such as LVMH or Ledger, a deep technical expertise remains essential to produce truly refined and sophisticated work. For me, technology is a powerful creative aid—but not a replacement. It still requires artistic sensitivity and mastery of the tools. The real impact lies in balancing creative vision with technical skill.”

Founded in 2021 by Benoit Challand and JF Passot, Magnane is a creative agency specialising in film and imagery that bring elegant, memorable stories to life. With a deep-rooted passion for innovation and visual excellence, the agency blends contemporary creativity with the complementary expertise of its team. Magnane collaborates with prestigious clients including Christian Louboutin, Ledger, Coty, and LVMH, crafting distinctive and refined content. Primarily serving luxury, technology, cosmetics, and fragrance brands, the agency helps shape and express brand identity through sophisticated and compelling visual storytelling.