“Rebranding often poses greater challenges than starting from scratch—it’s a careful balance between evolution and continuity. While a new brand allows for creative freedom, a rebrand must respect its legacy, keeping existing audiences connected while adapting to new goals or platforms. Our approach focuses on preserving the brand’s core narrative, refining or reimagining it to feel fresh and relevant. The goal is to strengthen the brand’s presence without losing the essence that made it resonate in the first place.”
Magno Gavancho Studio is an independent design studio based in Leeds, UK, with roots in Lima, Peru. The studio specialises in branding, packaging, editorial design, digital communication, and art direction, offering a diverse range of creative services. Magno Gavancho Studio approaches each project as a fusion of impactful aesthetics and practical, real-world solutions. Their work is driven by a strategic, innovative mindset, with a global perspective that ensures designs are not only visually compelling but also commercially relevant. By blending creativity with functionality, the studio delivers designs that make a lasting impression.