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Maria Mordvintseva-Keeler — Los Angeles, USA

“Food plays such an important role in our lives. People love to eat food, especially while telling and listening to stories. Good packaging design uses illustration, typography, metaphors, structural design, materials, etc., in a creative way to immerse consumers in a unique story. Good packaging design can surprise people, make them smile and laugh and also reveal some interesting info about the food they are consuming.”

Originally from Moscow, Russia, Maria Mordvintseva-Keeler is now based in sunny California. She is a multi-disciplinary designer with some half-a-dozen years of experience. She says: “I love it when design has a personality, stands out from the crowd and has a touch of humour.”

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