Martín Liveratore — San Nicolás de los Arroyos, Buenos Aires, Argentina
“I could tell you that infographics can be beautiful, fresh, intelligent — like a woman, why not? — but also that it should be understandable, attractive, revolutionary; it is a master key that opens content and an essential part that looks for new possibilities in the simple interpretation of data online. In short, infographics is a ‘change’; it is complex, detailed information, but with the least possible graphic resources. It is telling a story and sharing information with data that is visually stimulating. When we need to summarize something massive and condense something, it must be honest, real, friendly, understandable, clear, visually simple and direct.”
Martín Liveratore is a graphic designer working and living in Argentina, with more than 15 years of work experience in the field. He studied graphic design at the School of Arts of the City of San Nicolás, Buenos Aires, graduating with honours. He has been working as a freelance designer since 2011 and is presently engaged on various projects and activities for different customers, as well being art director and an active contributor to various agencies and firms in North America and Europe.