Masquespacio — Ana Milena Hernández Palacios, Christophe Penasse — Valencia, Spain

Once upon a time there was a brand called Benetton that created a unique identity through its campaigns United Colors Of Benetton. We feel that they have become a little bit stuck for quite a while. We’d love to get our hands on a re-design of their campaigns and show that they still can be as innovative as before, maintaining the strong identity they have created. On the other hand, we also see a strong necessity to design a new user experience for their stores, as they feel rather “cold” and lacking in emotion.

Masquespacio is an award winning creative consultancy created in 2010 by Ana Milena Hernández Palacios and Christophe Penasse. Combining the 2 disciplines of their founders, interior design and marketing, the Spanish design agency creates branding and interior projects through a unique approach that results in fresh and innovative concepts rewarded with a continued international recognition by media specialized in design, fashion and lifestyle trends. They have worked on projects in several countries like Norway, USA, Germany and Spain.