“It’s super important to ensure whatever you are pairing feels almost in sync. The typefaces need to not fight each other or feel as if they are battling for emphasis. I always like to think that the size in which fonts are used has a huge impact on how they feel when in use with others. Finding that key balance between something that feels like a display typeface and then another that feels like a supporting font is crucial.”
Mat Voyce specialises in bringing typography to life through an expressive use of illustration and motion. His work has been seen in big-screen title work, brand identities, music videos and global social campaigns. His naive but expressive approach to animation is slowly becoming an industry standard for type in motion.