“With an annual report, the challenge was to communicate the new, younger look of the association, yet maintain the clarity of data and infographics. Due to content and production costs limits, the focus was maintained on typography and a two-colour palette to display the company’s activities in an easy-to-read, fresh layout with relatively cheap printing costs.”
Mayra Monobe is an independent multidisciplinary graphic designer and art director based in Barcelona. Her philosophy is based on the creation of concept-driven visual stories and partnering with clients to help bring brands to life through both print and digital implementations. Her expertise crosses different disciplines, offering services ranging from concept development, naming, brand strategy, brand identity, art direction, design for print, publishing, retail, environmental and packaging, print production and web design.