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Mehman Mammedov — Baku, Azerbaijan

“A good pattern design makes people feel something about art. People are simply amazed when they see the elements of their lives everywhere in a neat and logical sequence. The human brain learns from everything that moves a person’s feelings. They enjoy looking at visuals and trying to understand them by combining shapes they have previously visually experienced.”

Mehman Mammadov works as an art director at DDB Azerbaijan. He says his goal is to “have a new perspective and the energy to bring into the world something that no-one has seen before. It is to have the courage to shake some things up and even to tear them down.”

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