Metaklinika — Belgrade, Serbia

What mistakes or traps should young designers avoid when designing reports, brochures and catalogues? “The main trap is when you take that content that you are designing too seriously, when you treat it with too much respect, as if it is something secret; this way, in the end you will probably make something that is flat, a design without a real character. We think that design is always (intentionally or not) some kind of statement, an additional layer to the content.”

Metaklinika is an independent design studio from Belgrade, established in 2008, active in the fields of creative services, initiatives and production. The studio specialises in working under unusual production circumstances and specific forms of communication. Its founders are Nenad Trifunović and Lazar Bodroža. Today, Metaklinika has 10 permanently dedicated creative professionals within its ranks.