Minimalist — Seoul, South Korea

“Every big corporate is going ‘zero waste’ these days. As a group of creative people, we should always keep in mind that we, the designers, are on the front line of this big change.”

Minimalist is a multi-disciplinary design studio based in Gangnam, Seoul, established in 2013. It says it believes that “good designs can be achieved not when there is nothing left to add, but when there is nothing left to take away”. It specialises in branding, packaging and product/space design, saying that “design has to work both functionally and aesthetically, and we are eager to see our work last decades regardless of the underlying trends”.