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Moloko Creative Agency — Minsk, Belarus

“Technologies allow you to create new projects faster. Also, they offer the possibility to think up links offline with augmented reality, to connect online and offline players. Technologies have expanded the toolset, but as far as board games are concerned, we believe they should remain offline as much as possible, so that players can forget for a while about the phone and the hundreds of notifications on it, and just enjoy the game and time spent.”

A Moloko spokesperson says that “Our clients share our work approach, because in advertising they appreciate creativity and original ideas, which sell. We seek to understand the philosophy of the brand we are working with and offer something that will definitely please. In turn, brands trust our ideas, experience and consciousness free from stereotypes.”

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