Motion Theory, co-founded by executive producer Javier Jimenez and creative director Mathew Cullen in 2000, is a micro-studio, re-defining the production industry through a combination of creative development, film-making and innovative visual effects. The company’s unique studio model unites the efforts of directors, designers, visual-effects artists, writers and others, resulting in a deeply collaborative and multi-disciplinary approach to making commercials, music videos and other creative content.