“If the characters are familiar and friendly, it may look good at the beginning, but the character’s own personality could be poor. On the other hand, it can be fun if the personality is really strong, even if it is off-putting. Therefore, when proposing a design, variations should be provided step by step within the same concept to find an appropriate balance between the two.”
MovingStones is a brand consulting and marketing company composed of immersive directors. It aims “to create new momentum for the brand through discriminating brand experience and influential marketing campaigns”.