Norman Dubois — Dubai, United Arab Emirates

“Great branding begins with strategy. I always start with a workshop to uncover a brand’s character, audience, and goals—then craft a design system that emotionally connects with its ideal customers. A brand isn’t just a logo; it’s a carefully composed system where every detail—from typography and colour to materials and photography—tells a cohesive story. Whether building from scratch or evolving an existing identity, the goal is the same: create a timeless, future-proof system grounded in clarity, simplicity, and meaning—not transitory trends. Simplicity ensures longevity; strategy ensures consistency.”

Norman Dubois is a designer with expertise in strategic branding, graphic design, and photography. His portfolio encompasses a wide range of disciplines, including art direction, graphic and editorial design, print and packaging design, typeface design, and photography. With a particular focus on concept-driven, minimalist visual identity systems, his work is characterised by its clarity, precision, and thoughtful execution. Norman’s approach integrates both creative vision and strategic insight, allowing him to craft impactful designs that effectively communicate brand values and aesthetics.