NotReal — Madrid, Spain

“Creativity isn’t bound by technology, but there’s no denying their close relationship. At NotReal, we see technological tools—especially AI—not as replacements, but as extensions of artistic practice. AI has become instrumental in speeding up visual exploration and is beginning to shape final outputs. Still, the human touch remains vital. It’s the creative eye that ensures coherence and narrative depth. For us, technology is a bridge—powerful, yes, but always in service of human-led vision.”

NotReal is a dynamic design agency specialising in art direction, CGI, and animation, with studios based in Madrid and Buenos Aires. The agency is known for creating bold, visually striking content that taps into contemporary visual culture, helping brands forge meaningful connections through compelling narratives. Committed to delivering exceptional, high-quality creative work, NotReal tailors each project to its unique challenges and scope. With a mission to infuse the world with joy and colour, the studio champions collaboration, mutual respect, and a creative process that ultimately results in outstanding visual storytelling.