Novo Engenho Comunicação — Larissa Z. G. Barros, Julio Diniz — Campo Grande, Brazil

How is event and festival identity design different from other projects? “Event and festival design requires a very specific creative balance, as it requires going beyond visual impact; it needs to create an immediate emotional connection. In addition to awakening a sense ofcommunity, it needs to reflect the profile and behaviour of the target audience, and also create an immersive & interactive experience, awakening different sensations.”

This studio says that every day for 19 years it has “been driven by passion and energy to create solutions for companies of all sizes and sectors, creating value so that their brands achieve their goals. Every day, we build communication paths and solutions that combine, strategy and people. Every day, the studio wants to create experiences that generate real connections between brands and consumers, offering solutions that make a difference in some way in their lives. Every day we are a new and even better version of ourselves. Every day, we seek to transform more realities. In a simple, innovative, human and right way. Every day is new.”