“Crafting design systems for events in the cultural space allows the studio to stretch our wings and experiment in ways other more traditional corporate-branding and communication projects often do not. The audiences are different. The communication goals are often less nuanced. The functional needs — aside from wayfinding — are often simpler. We can push ourselves, play, experiment, and take risks without hesitation. Graphic impact and immediacy reign supreme, which allows our work in this space to be a bit bolder and immediate. In turn, the experimentation of this work informs and enriches more commercial efforts for other clients.”
One Design, it claims, is an “eclectic group of researchers, strategists, designers, writers, and developers united by a common desire to ask questions, push limits, and make cutting-edge, beautifully functional work that solves complex challenges for clients around the world.”