Palantis (Alexis Boudal) — Nantes, France

“To future-proof identity systems, think beyond logos—embrace modular, scalable design systems that adapt seamlessly across media. Prioritise motion, interaction, and digital behaviours from the start. Identities must perform everywhere, from favicons to billboards. Keep visuals minimal yet expressive, allowing evolution without losing essence—an approach mastered by studios like Koto and Wolff Olins. Build collaborative, empowering guidelines. The future of branding lies in fluid, adaptive systems that evolve with technology and culture while maintaining coherence across every touchpoint.”

Alexis Boudal is the founder and creative director of Palantis, a branding, design, and strategy studio based in Nantes. With over 10 years of experience in brand strategy, design, and digital solutions, he has worked with a diverse range of clients following his tenure at Publicis. At Palantis, Alexis and his team create bold, transformative brands for mid-sized companies, shaping their stories for the future. His work is characterised by a focus on design systems and visual consistency, which he views as essential for a strong brand identity. Driven by a desire to simplify complexity, Alexis leads his team with a methodical approach, ensuring clarity, relevance, and efficiency in every project.