“We love designing for restaurants as they usually require so many varied branded elements that they offer a real opportunity to fully explore and develop the identity we’ve created. Printed pieces such as menus, flyers and loyalty cards are always fun to design, while seeing the brand come to life in situ across shop signage, window vinyl and interior details is really exciting. With all of these potential deliverables in mind, we find that having a larger identity system is advantageous for restaurants as it helps avoid too much repetition that could lead to the brand becoming predictable.”
Passport is an independent branding and design studio based in Leeds that partners with clients from around the world and across various industries. It aims to “create honest and impactful work that leaves a lasting impression”.