Your most challenging and satisfying projects to date? “Trokya Beer branding and packaging. We tried to build its identity by using different analogue drawing techniques to tell different visual stories on the beer label designs. So far, we have used pencil, ink, linocut and charcoal and there will be more illustrations in the upcoming months.”
Specialising in branding, packaging and illustration, Pata is an independent design studio based in London. It says it is always in search of new, applicable approaches to re-define, re-design and add value to the brands it works with.