What makes a good promotional design? “It should be eye-catching, with clear and concise design/imagery that represents the client and gets the key message(s) across fast. A memorable design is also a huge bonus.”
Paul Sterry is an illustrator and designer based in Bristol. He works in a range of styles on all types of design and illustration projects, and says that approaching each brief as unique, with its own stylistic requirements, ensures that each assignment is effective in meeting its objective.