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Pavla Chuykina — Moscow, Russia

What makes a good packaging design? “Packaging is not just for storing and transporting of a product any more. Packaging is communication with consumers. If design provokes emotions and desire to buy the product, it has achieved its goal well.”

Russian graphic designer Pavla Chuykina works mostly within the field of packaging and loves “design that goes beyond creating a new look or form”.

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