Is there any existing packaging design, your own or that of others, that you would like to re-design? “We quite often sit down and think about the kind of brands or products we’d like to work with, such as children’s toys and pet food. One that always comes up is Sriracha Hot Chilli Sauce. This is a real studio favourite when it comes to cranking up the flavour and heat in a meal. We’d love to give the packaging a look that matches the kick that it gives to your food.”
Pencil is “a small team of passionate thinkers with a belief that great brands start with a simple idea, a loose sketch”. It says that “we then turn that moment of inspiration – with expert craft – into an inspiring, effective solution”.