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⁣⁣Pengguin — Hong Kong

“Designing a poster for a campaign is usually our starting point for creating the campaign identity. We have to make sure that the poster can create some visual elements that could build up the identity system and apply in print, digital or spatial.”

Pengguin is a multi-disciplinary design studio based in Hong Kong founded by the design duo Todd & Soho, who believe thatgood design should “always give positive energy and visual satisfaction”.

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