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Perky Bros — Nashville, Tennessee, USA

How do you find designing for a restaurant different to other identity projects? “Not much differs in terms of our design process, but one notable difference about a restaurant identity system is having the opportunity to create so many customer brand impressions within a very short window of time. But, just because they’re there doesn’t mean you always should. It’s easy to over-design, which leaves the design experience feeling a little like a dish that’s too rich.”

Perky Bros exists to “help brands gain clarity, value and distinction through design” they say. “We create visual identities, websites, packaging, print materials and any odd or end necessary to create an authentic experience. Working with startups to more established brands, we like to keep our approach flexible. Regardless of what we’re tackling, we strive to offer solutions built on plain-spoken, ambitious ideas – always grounded in research and meticulously crafted in their execution.”

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