Petrikór Design — Londrina, Brazil

“When crafting a brand’s identity, our focus is on the ‘feeling’ it evokes. It is part of the development phase we call ‘The Feel’, where we prioritise uncovering, refining, and articulating the unique essence of the brand. Like your grandmother's house, every brand has an inherent atmosphere shaped by subtle, interconnected cues—smells, setting, traditions—that form its distinct emotional signature. Once this feeling is defined, elements such as logos, colours, and typography are tailored to support and express that core essence. For us, the feeling always comes first.”

Petrikór is a Brazilian branding studio based in Londrina, Paraná, specialising in graphic design, identity, strategy, packaging, web design, digital experiences, and motion graphics. Since its founding in 2019, the studio has embraced design as a transformative force, meticulously focusing on every detail to help unique brands authentically express their identities. Collaboration lies at the heart of their approach, with each team member contributing their distinct perspective, creating a dynamic exchange of ideas. For Petrikór, teamwork goes beyond professionalism; it is built on mutual respect and friendship, which is evident in every project they undertake.