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Pikant — Minsun Song & Joongwon Choi — Seoul, South Korea

“Most of our posters are parts of a certain campaign or have a deep connection with one.Visual amusement or freshness is also important, but we always try to keep the apparent purpose in mind.We also try to set a clear message in the poster, which is not beyond the point of the campaign.”

Pikant is a Seoul-based design studio run by Minsun Song and Joongwon Choi. Based on their interest in ecology, culture and art, the pair say that “we add the spirit and spice of Pikant to every project we’re involved in, using a variety of media”.

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