Pinju Chen — London, UK

Her Sausage Clock is inspired by the Mengenlehreuhr (German for “Set Theory Clock”) in Berlin, which indicates the time by illuminated and coloured fields. By using different flavours of sausages and salami to imitate the system of the Mengenlehreuhr, Chen has come up with a new way of telling the time by arranging the food into a certain pattern.

Quoting Marshall McLuhan’s famous catchphrase, Pinju Chen believes that “design is the massage”, based on its propensity to give you an “awesome experience”. This London-based Taiwanese visual artist graduated from the British capital’s Kingston University with an MA degree in graphic design and is now a successful freelance designer and illustrator.