“Taking one step further than merely visualising the company report into graphics, we try to maximise brand values by imbuing meanings into every design component. For instance, we used lightweight papers made from air-infused pulps and adopted a cover design utilising post-treatment transparency of cover papers, associating the design with values of the intangible. Furthermore, we infused fragrance into booklets to engage the sense of smell, which is aimed at conveying meanings in a multidimensional way.”
The connotation of this Korean studio’s name is that “We add experience for your brand”.
Brand-experience design, says a spokesperson, means “providing consumers with valuable brand experience through consolidated online and offline designs based on a consistent brand strategy. We believe that key brand messages or service functions can be effectively delivered when various media channels meet strategic marketing.”