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Premise Design Communications Inc. — Toronto, Canada

“Reports, etc., follow a design system established by a client’s brand guidelines and are often stand-alone pieces. In editorial design, you’re designing one of a series and need to follow a much stricter design system. Reports, etc., focus on one idea throughout and are generally targeted to a single audience, while other editorial designs have numerous client targets and usually, a public audience. Regardless, it’s important to design to an idea. Follow through with a simple system of aesthetics and design rules, or one big grand idea, whatever is required.”

Premise creates strategic communications and integrated marketing strategies for universities, associations and professional service firms. It says it is “committed to innovation in digital and print design, [seeking] out fresh multi-platform concepts to help our clients realise their brands, engage their audiences and compete on a global scale.”

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