Prim Prim — Vilnius, Lithuania

"Taste The Font graphics consist of paper models and photos of real dishes, and of course alphabets written in each font we’ve cooked. Nothing more. Food pictures should look tasty – even if the food is made out of paper, its colours should whet the appetite and its stylised forms should remind you of the ones in reality."

The prefix “prim” in Latin means priority, and though putting two prims together may sound a bit childish or careless, that is very much why the team sticks with this name, hoping that by utilising such an approach they can still be leaders without trying to look too serious. Prim Prim studio is a creative duo of Lithuanian visual communication designers with a strong imaginative goal to create authentic designs where concept, visuals and aesthetics are all perfectly matched.