"A logo or mark never exists on its own, it is always part of the broader context of an identity system or visual-verbal communicative strategy. A good identity system is typically distinctive, differentiated, implementable across a range of platforms, and well-crafted – though under certain circumstances, all of these characteristics could be inverted."
Project Projects is a New York design studio focusing on print, identity, exhibition and interactive work with clients in art and architecture. The studio was founded in 2004 by Prem Krishnamurthy and Adam Michaels; Rob Giampietro joined as a principal in 2010. In addition to client-based work, the studio initiates and produces independent curatorial and publishing projects.