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Raccoon Factory — Seoul, South Korea

What makes a good character design? “A character whose image can be converted into text. If it is an image that can be easily converted into text, it will remain in your memory for a long time. If it doesn’t remain in your memory that probably means that it lacks personality and charm.”

This South Korean studio is run by a pair of character designers with the motto “Let’s make something cute”. Since 2017, they have created such memorable characters as Starfy, Kwoni, Wanggooma and Dori.

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