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Radar Agency — Daniil Shumakov — Chelyabinsk, Russia

“When we are working for a new HoReCa project, we can try out more emotional visual language. The feature of the Friendly project and its difference from other design projects is the simplicity and flexibility of the visual language. We’ve created unique patterns with napkins and table-cloths. These allowed us to transfer the individuality and character of the café, at the same time as creating many attractive layouts.”

Radar is a “creative team of researchers and experts who assist brands to express themselves”. Most of its projects are for brands in the Fast Moving Consumer Goods (FMCG) and Hotels, Restaurants and Cafeterias (HoReCa) categories, and are “based on a deep analysis and strategic approach”. It believes in a “respectful and trustful relationship with a client’s team” and project-implementation control.

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