Spotify would be our pick as a re-branding project. We love how the brand has brought such a vast collection of socially connected music under such an easy- to-use mobile app. However, we still feel that its corporate identity and UI design could use a little more refining and diversification in terms of giving it a bit more personality. We also think its current logo is not a good representation of its personality and is doing its awesome services a great disservice. The brand’s unique green colour can be central to a vast number of creative uses.
Radiant Creatives Design Team from Iran’s capital is a freelance collective of designers and creators from different backgrounds and expertise, all gathered under a single name standing for “creating innovative, high-class brands with impeccable identities spread across several fields of service and product”.