Ragnar Freyr — Reykjavik, Iceland

"I do not consider the minimalism in my work to be a message in itself. However, I believe that minimalism is a strong vehicle for honesty in design – and life. It requires that one strip away the un-needed and keep the essentials. One cannot go too far, though. Design needs to have soul – a flavour of some kind. It needs to be interesting."

Ragnar Freyr is a graphic and web designer, illustrator and educator from Reykjavik. Believing in simplicity and the principles of minimalism in both life and design, he tends to look to the old masters of design, from many of whom he takes inspiration in all the artistic genres.