“A good pattern design happens when the key visual elements such as rhythm, proportion and colour are all carefully considered and well executed.”
Ray Dak Lam is an Asian-Canadian graphic designer from Edmonton who specialises in brand identities and illustration. After graduating from Grant Macewan University’s Design Studies Program, he worked in several design studios and advertising agencies, such as DDB. He is now freelancing full-time for clients around the world. Throughout his work, he loves to explore the harmony between geometry, line and colour.