Relajaelcoco — Pablo Galeano, Francesco Furno — Madrid, Spain
“In a campaign the posters are part of a wider system in which communication works by providing a consistent series of messages. When we design only one, it has the entire responsibility of creating an impact by conveying a bold message to reach the target effectively.”
Relajaelcoco, which means “relax your brain” in Spanish, is a Madrid-based strategic-design studio that “makes beautiful designs based on bold ideas”. “Our focus,” it says,“ison branding with a strong approach to strategy”.