“Good edible graphics should tell a story, make you understand the long journey that the product took, from the farm to the kitchen to the market shelf. A good edible graphic should hit some kind of memory. Finally, it should get the right people interested in it enough that they buy it and eat it! That’s not an easy thing to do.”
The word “rice” was not their first pick when the founders of the studio thus named were hunting for monickers, but as time went by they found that it had more and more meanings. It syncs with their function as a creative agency, bringing “food” to their clients, while the word itself is simple and beautiful, impressively versatile, and universally understood.