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Roots — Jonathan Yuen — Singapore

“A business card is a common touchpoint of the brand identity. Within a confined and limited space, it extends the brand expression creatively, not just with a strong idea, typography and design, but also with the physical aspects of paper tactility and printing treatments for a nuanced experience when one receives and holds it.”

Roots is an independent design studio based in Singapore and led by Jonathan Yuen, who specialises in branding, creative direction and graphic design. The success of its efforts are underlined by a growing portfolio of award-winning work spanning a broad swathe of industries since 2011.

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