Rosamaria D’Amico
 — Florence, Italy

What was the biggest challenge you have faced while working on window-display design? “The creation of a realistic jungle for an outdoor window display. It was very complex to set up hundreds of different leaves with the aim of achieving a realistic effect, to say nothing of the external conditions such as rain or wind and safety when coming into contact with people! The designer’s work is an extremely fun job, but it’s important to know how to combine technical and safety limits with an excellent aesthetic result.”

Rosamaria D’Amico is an industrial designer based in Florence with experience in window-display and pop-up-store design. She believes in creativity and colour, loves illustration and its ability to generate beauty. She seeks to tell the brand’s creative universe in each window display, taking inspiration from arts, architecture and fashion.