Rubio & del Amo — Guillermo Rubio & Julian Garnés — Madrid, Spain

“There are many ways to design a good pattern. In the case of brand design, a pattern must be consistent with the visual identity behind it. In that sense, we like patterns that endow their identity with a character of their own. Patterns that become part of the distinctive elements of a pro-visual identity, such as colour, typography, or logo.”

Guillermo Rubio and Julian Garnés are a couple of Spanish designers “dedicated to providing solutions to communication problems, especially in editorial design, brand identity and packaging… We strive to have a deep understanding of our projects and our clients’ needs. We like to work with clients who do not lie, and who have a quality product or service, courage and innovation. We believe that aesthetics and concept are equally important.”