Russ Gray — Salt Lake City, USA

“I do feel that packaging design ideally showcases the product in a way that honestly and cleverly displays its utility, while at the same time making it look desirable. And I certainly prefer packaging that avoids being wasteful as much as possible… even at the expense of aesthetics.”

Russ Gray is a freelance designer and illustrator. He is currently the in-house creative director and designer at Franklin Mill. While Gray loves difficult "Photoshop" challenges – identity, branding or print jobs are usually his favorites.